When we sign on clients, we want to do everything in our power to lead them to success. We wrack our brains to thoughtfully design programs and packages that tackle their pain points and guide them to sustainable results. Despite how everything comes together, you may have a moment where you desire to do more. This could be driven by pure ambition or may come up because you see an opportunity or a need.
Our clients come to us to solve very specific problems they have, but along the way, we may uncover additional areas that need support. This is where you can add value to your coaching and consulting programs. Ask yourself:
What additional needs that frequently pop up in my engagements can I solve for as well?
As you will see below, this doesn’t mean creating new or wildly robust services. Often it’s the simplest solution that will make all the difference for your clients.
Chances are you’re well-versed in your area. Why not pass through your favorite resources to your clients? Create a simple resource library or bank that you can easily pull from or give your clients access to so they can go deeper into the concepts and skills being covered. This works particularly well if you have a bunch of content that you create yourself. It’s also an excellent place to list out all those books, podcasts, articles, etc that you endorse.
Speaking of endorsements…
How many times have you been asked, “Do you know someone who does…?” and despite your best efforts, you can’t think of a single person who does that? … only to be asked the same question by another client? Take a moment to brainstorm all the various services your clients may be interested in and comb your network. Create a list of people you would recommend in an easy-to-access format (a simple document or spreadsheet works.) Be sure to notate their contact information and specialty so you’ll be ever at the ready.
Want to take it a step further? That leads us to the next tip…
Partner with Complementary Services
To make a substantial impact to your business and clients, create partnerships with complementary service providers. There are likely areas that are related to the services you deliver that you are not an expert, skilled, or have an interest in. Create a partnership with someone who can fill in the blanks where you are lacking. Is leadership development your thing, but not certified in assessments? Find someone who is and have them administer the assessment for your clients. Are you a business strategy coach, but systems or accounting outside your scope? Find expert consultants in these areas and set up referral agreements.
If you’re looking to add value to your coaching or consulting through two of the most powerful assessments on the market, I encourage you to visit my Partnerships page to learn more about offering Kolbe and Everything DiSC to your clients.
Offering more for your clients doesn’t necessarily mean doing more for them. You can add value simply by thoughtfully giving them more access – to knowledge, your network, and other experts. Simple, yet wildly effective.